The Millrace Co.
The Millrace Co. is a Product Studio and Technical Consultancy for the modern era.
We bridge the gap between abstract strategy and shipping code. Like the millrace that powers the mill, we channel upstream thinking into downstream results: real software that solves real problems.
Our Services:
- Product Studio: We build and launch our own suite of digital tools.
- Technical Consultancy: We help Canadian tech startups and Shopify merchants navigate complex architectures, ensuring scalability and performance.
- Flatstock Philosophy: We champion data ownership, simplicity, and the power of plain text.
We don't just advise; we build.
Here, you will find our experiments, our thoughts, and our projects.
Recent Thoughts
Beyond the Search Bar: Why Conversation is the New Navigation
Why the traditional search bar is failing and how conversational interfaces are reshaping e-commerce navigation.
Building Millrace.ca Redux: A Flatstock Experiment
Why I rebuilt millrace.ca with Next.js, Flatstock, and a Gemini-powered chat interface.
Active Projects
Flatstock
A framework for building flat file based applications.